Colgate is continuing its partnership with Michael Phelps. The world-champion swimmer serves as global ambassador for the brand’s ongoing “Save Water” initiative.

The campaign spreads the message that even small acts like turning off the tap when brushing your teeth can cumulatively save massive amounts of water, as well as the energy required to treat water and pipe it into people’s homes.

Colgate products are found in two out of every three homes in the world, and almost all of them require water use. “Given that our brand is found in more households than any other brand in the world, Colgate is uniquely positioned to lead in water conservation and promote conservation,” says JoAnne Murphy, Director of Retail Category Development, U.S.

The U.S. uses more water per person than any other country in the world. According to the U.S. Environmental Protection Agency, just turning off the faucet while brushing your teeth for two minutes can save about 64 glasses of water.

Phelps says, “I am often asked about my keys to success in the pool and people are surprised to hear how much I talk about doing all the small things as part of my preparation that ultimately have a big impact on performance. The same applies to this important “Save Water” campaign as the more we can all practice small behavior changes like turning off the faucet while brushing your teeth, the bigger collective impact we can make in conserving our water usage.”

Photo: Michael Phelps and his sonn Boomer.